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When Did Texting Begin? December 3, 1992. That’s the date of the first text message, and the message itself was “Merry Christmas.” The idea behind it is older, though, so the honest answer depends on what you mean by “begin.”…
WhatsApp Marketing: The Complete Guide to 2026 WhatsApp marketing has gone from being an afterthought to one of the most effective direct channels in the marketer’s toolkit. WhatsApp is the world’s most popular instant messaging app, with over 3 billion…
Chain Text Messages: What They Are and What to Do With One A chain text message is a text that tells you to forward it to other people, backed by a threat or a promise. Don’t forward it, don’t tap…
Text Notifications: What They Are and When to Use Them A text notification is a short automated SMS a business sends when something happens: a booking is confirmed, an order ships, a payment is due. It works on any phone…
Cloud Based SMS Service: How It Works and How to Choose One A cloud based SMS service is a messaging platform that runs on a provider’s servers. You send texts through a dashboard, an API or your CRM, and the…
Text Automation: How It Works and Where to Start Most teams don’t have a texting problem. They have a remembering problem. Someone is supposed to send the reminder, someone else is supposed to follow up on the new lead, and…
7 Powerful Text Drip Campaigns That Actually Work in Salesforce (And 4 Mistakes That Quietly Kill Them) Text drip campaigns are one of the highest-ROI tools in modern messaging — but only when they’re built right. Most businesses set up…
Text Message Limit: What Every Marketer Must Know Every SMS you send has a ceiling – and if you go past that, you’ll pay silently. Whether you’re running a promotional campaign, sending appointment reminders, or triggering automated workflows inside of…
The Deal That Got Away at 2:47 p.m. I’ll tell you something I’ve seen happen a thousand times. 14:14 Buyer fills out a form on a listing portal. Your phone vibrates. You’re in the middle of a showing, so you…
What Is a Common Short Code? Shared vs Dedicated, Cost and What to Use Instead When you text “JOIN” to a five-digit number to enter a contest, that number is a short code. They’re everywhere in text marketing, but the…