Calling all Salesforce users—from Admins to Business Owners! Dreamforce 2025,is your chance to experience Agentforce 3.0, Salesforce’s autonomous AI platform empowering over 4,000 businesses to redefine customer success.
With voice capabilities launching in May 2025 and a Mobile SDK in June 2025, Agentforce is evolving to deliver seamless, scalable AI solutions.
From powerful keynotes to hands-on experience with Salesforce Customer 360, Dreamforce 2025 is where Salesforce’s cutting-edge solutions redefine customer success.
When and Where Is Dreamforce 2025?
Dates: October 14–16, 2025
Location: Moscone Center, San Francisco & Salesforce+
These three action-packed days bring Agentforce breakthroughs, visionary keynotes, dive into hands-on training, and connect with Trailblazers worldwide.
Can’t make it to San Francisco? No problem- Salesforce+ lets you stream the biggest moments, no matter where you are.
Why Attend Dreamforce?
Dreamforce isn’t just a tech conference—it’s the launchpad for a smarter, AI-first future. Salesforce is placing Agentforce at the heart of it all, and here’s why that matters:
- Discover AI in Action: Live demos of Agentforce and Einstein AI show how automation is no longer a dream—it’s reality. From service bots to sales agents, watch AI work in real-time.
- Master Salesforce’s Cloud: Discover what’s coming in Sales Cloud, Service Cloud, Marketing Cloud, and more—now supercharged with AI and integrations like MuleSoft and Slack.
- Get Hands-On with Salesforce Solutions: Roll up your sleeves in workshops and labs where you’ll build practical solutions using Salesforce Customer 360 and Agentforce tools.
- Connect with Trailblazers: Join 180,000+ attendees, including Salesforce MVPs, Partners, and ISVs, to spark career or alliance opportunities.
- Hear Visionaries: Get inspired by Salesforce executives, AI pioneers, and global icons who are shaping what’s next in CRM and customer success.
- Agentforce Command Center: Monitor and optimize AI agents with a unified dashboard, featuring over 100 prebuilt industry actions for rapid deployment.
- Join the Ohana: With over 180,000 attendees (in-person and virtual) from 143+ countries, Dreamforce unites a diverse ecosystem, fostering the Salesforce Ohana spirit of collaboration and impact.
What’s New with Agentforce 3.0?
Agentforce 3.0, powered by the Atlas Reasoning Engine, scales your business with autonomous agents in days. In May 2025, voice capabilities will enable natural, low-latency text-to-speech, speech-to-text, and translation for seamless customer interactions across channels. By June 2025, the Agentforce Mobile SDK will extend AI to mobile apps, empowering employees and customers with real-time support, from sales updates to service resolutions. Over 100 prebuilt industry actions ensure rapid deployment, though clean data via Data Cloud is key to success.
How to Register & Save with Early Bird Pricing
Secure your spot early and get your Dreamforce badge— it’s the best way to save big and get access to the most popular sessions
- Register now for $1,499 (save $800!) before the July 31,2025 deadline.Standard passes cost $2,299, and last-chance passes hit $2,499. Groups of 10+ save an extra $500 per person.
- Virtual or in-person? You choose! Virtual passes are free on Salesforce+, offering access to keynotes, select sessions, and on-demand content.
- Planning to attend Bootcamp? Add pre-conference training October 11–13 at Salesforce West for Agentforce and CRM skills, plus a free certification exam voucher ($200 value).
Key Highlights & Sessions to Watch
- Main Keynote: Join Marc Benioff, Parker Harris as they unveil the latest roadmap for the Customer 360 Platform, featuring live Agentforce demos and brand stories like Starbucks and Formula 1.
- Agentforce Keynote: Led by AI architects like Dave Norris, explore how to deploy, manage, and scale autonomous agents for sales, service, and more
- Salesforce Labs + Demo Jam: Explore innovation from internal teams and vote on the coolest apps showcased in the 25,000-square-foot Expo Hall.
- Customer Success Stories: Hear how brands like Starbucks, Wiley, and ElevenLabs are transforming with Salesforce
- Trailhead Theater:Learn from Trailblazers advancing careers through certifications.
- Dreamfest: Celebrate with A-list entertainment at Salesforce’s legendary party night, supporting UCSF Benioff Children’s Hospitals.
- Community Keynote: Hosted by Ariel Kelman, Salesforce CMO, this session highlights ecosystem updates and Trailblazer stories.
- True to the Core Q&A: Engage with Salesforce co-founder Parker Harris to ask burning questions about the platform’s future.
Salesforce World Tours 2025: Extending the Dreamforce Magic
The Dreamforce energy spreads globally through Agentforce World Tours, free one-day events with keynotes and demos. Key stops include:
- Sydney (February 26, 2025): Rudi Khoury, Chief Digital Officer at Fisher & Paykel, keynotes on human-centric AI, showcasing Agentforce’s role in seamless customer journeys.
- London (June 11–12, 2025): Features Louis Theroux in an insightful interview, plus Agentforce workshops.
- New York City (June 2025): Likely led by Marc Benioff or Clara Shih, focusing on industry-specific AI.
- Other Cities: Toronto, Amsterdam, Santiago, and more, featuring local leaders sharing Agentforce and CRM strategies. All events stream free on Salesforce+.
Industry Leaders and Innovators: Confirmed Speakers
Dreamforce 2025’s speaker lineup is a powerhouse of industry titans, AI pioneers, and global thought leaders, as announced on the official Salesforce speakers page:
- Marc Benioff: Salesforce CEO
- Matthew McConaughey: Academy Award-winning actor and author
- Parker Harris: Salesforce co-founder, hosting the interactive “True to the Core” Q&A session.
- Ariel Kelman: Salesforce CMO
- Clara Shih: Salesforce AI CEO
More speakers are expected to be announced. Follow #DF25 on X for updates.
How to Make the Most of Your Dreamforce Experience
- Book Hotels Early: Stay near Moscone Center.
- Plan Your Sessions: Use the official Salesforce Events app to customize your schedule.
- Join the Salesforce Community: Engage with fellow Trailblazers, Solution Architects, and MVPs.
Pro Tip: Post on X with #DF25 to connect pre-event (e.g., “Heading to #Dreamforce2025 to dive into Agentforce. Any tips for retail?”).
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- Virtual Attendee: Prepare your tech setup for a seamless experience with Salesforce+ live streams and on-demand content.
- Enroll in Bootcamp: Upskill in Lightning Web Components, Apex, and Marketing Cloud.
- Maximize the Expo Hall: Research vendors for targeted visits and score unique swag (think branded llamas or tech gadgets). Visit the Customer Success Expo for partner solutions from Silver to Platinum sponsors.
- Speak at Dreamforce: Submit a session proposal by May 30, 2025, for a free pass
Dreamforce Legacy
From major product launches to unforgettable concerts, Dreamforce has always been a spark for innovation.
In 2024, the debut of Agentforce was the headline.With over 1,500 sessions, 180,000 attendees, and Dreamfest headliners like Pink and Imagine Dragons, the energy was electric—all in support of UCSF Benioff Children’s Hospitals.
Speakers like Barack Obama and Dr. Jane Goodall brought global impact to the stage. Now in 2025, AI and CRM transformation take center stage—and Agentforce leads the charge.
