Salesforce is reaching new heights in 2025. From its innovative Agentforce platform to the growth of Data Cloud ARR, Salesforce is redefining what it means to connect with customers across the globe.
With over $1.2 billion in Data Cloud and AI annual recurring revenue (ARR) and a 120% year-over-year growth rate, Salesforce is transforming enterprises across the US and UK. From automating customer interactions to delivering real-time insights, these tools are helping businesses stay ahead in a competitive landscape.
What Is Driving This Transformation?
- Agentforce: The new AI-powered platform for automated conversation handling.
- Data Cloud ARR: 120% YoY growth, streamlining customer insights.
- High demand for compliant SMS and WhatsApp integrations.
- Major enterprises in the US and UK embracing bulk SMS and outreach tools.
With US companies leading in enterprise adoption and UK firms rapidly digitizing post-Brexit, cross-Atlantic benchmarks have never been more compelling.
Agentforce – Redefining Automation for Customer and Employee Success
Salesforce Agentforce sets a new standard for automated customer and employee interactions. Launched in late 2024, Agentforce has seen rapid adoption in 2025, with updates like Agentforce 3.0 cutting latency by 50% and enabling real-time response streaming. These agents integrate seamlessly with Salesforce’s ecosystem, pulling data from CRM, marketing, and service clouds to deliver smarter interactions.
- 24/7 customer support with built-in compliance.
- Automated lead scoring to prioritize sales outreach.
- Simplifying messaging across channels like SMS, WhatsApp, and email.
For example, Agentforce has managed over 1 million customer conversations on Salesforce’s Help site, resolving up to 84% of queries without human intervention. Businesses are using Agentforce for:
Data Cloud ARR – The Engine Behind AI-Driven Growth
At the heart of Salesforce’s AI surge is Data Cloud, a platform that unifies data from multiple sources into a single, actionable view.
By Q2 of fiscal 2026, Data Cloud ARR reached $1.2 billion, reflecting a 120% year-over-year increase. This growth is driven by Data Cloud’s ability to power real-time insights, making it a cornerstone for Agentforce and other AI tools.
Key benefits of Data Cloud include:
- Unified Customer Profiles: Combining data from CRM, marketing, and external sources for a 360-degree view.
- Targeted Campaigns: Enabling smarter segmentation for bulk SMS and personalized WhatsApp messages.
- Seamless Integrations: Connecting with messaging apps like Message Blink for high-ROI outreach in sectors like healthcare and retail.
Over 60% of Salesforce’s top deals in 2025 included Data Cloud, with 12,500 contracts featuring its capabilities. For example, Salesforce itself unified 266 million profiles from 650+ sources, boosting internal efficiency. Businesses report 20-40% increases in self-service resolution rates, cutting costs and improving customer satisfaction.
Salesforce in the US vs. UK: Adoption, Trends, and ROI
United States
The US market is characterized by bold, enterprise-wide deployments. Large organizations in banking, telecom, and retail are scaling Salesforce Agentforce to handle thousands of daily queries. With 39% of US consumers using AI for product discovery, businesses are under pressure to adopt tools like Agentforce and Data Cloud. Key trends include:
- Advanced AI Tools: Predictive sales models and bulk SMS integrations are driving efficiency.
- Messaging Demand: High adoption of best SMS apps for Salesforce and WhatsApp automation for real-time engagement.
- Customer Outcomes: 91% of SMBs report revenue gains from AI, with larger firms seeing higher retention and conversion rates.
United Kingdom
In the UK, post-Brexit regulatory changes and government-backed AI skills programs are accelerating Salesforce UK adoption. Salesforce’s $4 billion investment in the UK’s AI ecosystem, including a London AI Center, has fueled growth. Notable trends include:
- GDPR-compliant bulk SMS and WhatsApp solutions are critical for regulated sectors like finance.
- UK firms prioritize transparent Salesforce SMS pricing and bulk messaging apps.
- Industry leadership by banks, consultancies, and healthcare providers.
- 79% of retail leaders consider AI agents crucial.
While the US leads in total volume, the UK’s steady, compliant growth model offers a robust blueprint for digital transformation.
Key Performance Metrics Shaping 2025
- Total revenue: $37.9 billion, with $25 billion+ from US/Canada and nearly $9 billion from UK/Europe.
- Agentforce deployments: Over 6,000 paid accounts- half in the US; strong expansion in UK banking & services.
- Data Cloud integration: Over 60% of top deals in both regions include advanced Data Cloud features.
- Customer count: 150,000+ global clients rely on Salesforce messaging AI platforms.
Competitor Landscape: How Salesforce Stacks Up
In the AI-powered CRM competitors space, Salesforce faces strong challengers but maintains its edge. Key competitors include:
Key Competitors Include:
- Microsoft Dynamics 365: Enterprise -graded AI features.
- HubSpot: Aggressive SMB/SME targeting.
- Zendesk Sell and Freshsales: Automation and pricing flexibility.
Salesforce’s advantage lies in:
- Native integration with leading SMS and WhatsApp apps.
- Deep customization for compliance and niche sectors.
- Serving both global enterprises and mid-sized firms with tools like Message Blink.
Message Blink: Powering Salesforce Messaging
Message Blink, built by Ex- Salesforce ISV PAM, has become the trusted solution for organizations that want to:
- 100% Native to Salesforce- Send SMS and WhatsApp messages directly from Salesforce.
- Run mass texting, set up compliant appointment reminders, and automate customer journeys.
- Enjoy affordable, scalable Salesforce SMS pricing and powerful reporting.
Quick Setup Guides:
Looking Ahead: Salesforce’s 2026 Outlook
Analysts project Salesforce’s revenue to hit $41.1-41.3 billion in fiscal 2026, with Data Cloud ARR and Agentforce driving growth. Key trends to watch include:
- Smarter lead scoring and assignment powered by Salesforce agentforce features.
- Growing demand for Best SMS apps for Salesforce and WhatsApp in healthcare and nonprofits.
- Expansion in nonprofit and health sectors for appointment reminders and donor engagement.
- Increased focus on AI adoption trends Salesforce is setting in the CRM world.
Conclusion
In 2025, Salesforce Agentforce and Data Cloud are empowering businesses to deliver faster, smarter, and more personalized customer experiences. From Salesforce US market 2025 dominance to steady Salesforce UK adoption, the AI surge is unlocking new opportunities. By integrating bulk SMS and WhatsApp solutions like Message Blink, companies can maximize their Salesforce investment.
Ready to transform your customer engagement? Contact Message Blink to explore best SMS apps for Salesforce, automate bulk texting, and set up compliant WhatsApp campaigns. Schedule a demo today and start driving results in minutes.