Real Estate Text Message Scripts That Close Deals

Real Estate Text Message Scripts That Close Deals — Powered by Salesforce

The prospect has just responded from a listing website. You have only five minutes to get your message out, because someone else will be texting them before then. What do you send?

The truth is that most agents struggle, improvise poorly, or use a standard e-mail template that no one opens. It’s not about skill, but rather having the best real estate text scripts at hand, prepared to send immediately once the prospect gets into your Salesforce.

Here you’ll find proven scripts for all stages of the sale, along with a demonstration of how MessageBlink makes this process automated, personalized, and fully trackable directly through Salesforce.

Why Real Estate Text Message Scripts Outperform Every Other Follow-Up Method

SMS open rates are 98% while the average open rates for an email in real estate are less than 21%. When a prospect signs up on your website or the homeowner asks for a house evaluation, an automated text message script is sent within less than 60 seconds without the need for any action on your part.

It isn’t about the salesperson, but rather about being prepared. Real estate SMS message scripts are designed to remove the doubt and guarantee that all leads are followed through using consistent and best script messaging.

This can be easily done through the use of automated workflows built on the Salesforce platform.

The Real Estate Text Message Script Library

New Lead Follow-Up (Speed-to-Lead)

The first one is the most critical. Make sure it’s short with Personalized Templates Feature and easy.

“Hi [First Name], thank you for your inquiry about [Property Address]! I am [Agent Name] and glad to help with your questions or schedule a viewing. How can we organize it better this week?”

“Hi [First Name], I noticed you had been browsing properties in [Neighborhood]. I’ve got a couple of options that are off-market at the moment. Can I share the details with you?”

Objective: To get a response. One question only.

Showing Confirmation & Reminder Scripts

If you miss showings, that means you won’t receive your commission. Text message reminder the day prior can lower missed showings by up to 40%.

“Hi [First Name], confirming your showing at [Property Address] on [Date] at [Time]. Text back ‘YES’ to confirm or reschedule.”

“Reminder: Showing in two hours at [Property Address]. See you at [Time]!”

These are perfect examples to be automated sms by MessageBlink’s Automation & Scheduling. They should be delivered right after scheduling a showing through Salesforce.

Open House Campaign Scripts

This is when text messaging scripts for real estate have the best return on investment: prior to an open house. With MessageBlink’s bulk sms texting tool, send out messages to the entire list of prospects within minutes — based on:

• Location preference
• Budget
• Prospect lead status from Salesforce

“Open House this Saturday, [date], 11AM–2PM at [address]. Beautiful 4 bedroom home in [neighborhood] recently listed at a reduced [price]. RSVP or attend — [agent name]”

“Hi [first name], last month you were interested in [similar property]. Another property like this is now available at a lower price. Check out our open house this weekend!”

Post-Showing Follow-Up Scripts

Time your message when your showing is still warm. The following text-based CRM communication strategy needs to be triggered within two hours after the end of the showing.

“Hello [First Name], it was wonderful meeting you at [Property Address] today! Do you have any queries? I can compile a comparative analysis of the properties for you.”

“Hey [First Name], just checking in to see whether [Property Address] meets all your requirements or not. If yes, let’s work on it fast.”

Offer Stage & Negotiation Scripts

Speed is king during the offer process. Two way CRM communication through MessageBlink makes sure the exchange never stops while agents bounce back and forth among applications.

“[First Name], exciting news! The seller has considered your offer for [Property Address]. Will you be able to take a phone call within the hour to talk about the terms?”

“Counteroffer on [Property Address]: Just sent the details over; please let me know what you think, and I will follow up immediately.”

Database Reactivation Scripts

Your dead leads aren’t dead — they’re just waiting for the right message that attracts them. Real estate text message scripts for reactivation are some of the highest-ROI texts you’ll ever send.

“Hi [First Name], this is [Agent Name]. We had discussed purchasing a home in [Neighborhood] sometime ago. But things have changed and there are some amazing deals going around. Are you still interested?”

“[First Name], I think I might have found that home that you had in mind. Do you want me to send you its details?”

MessageBlink’s Bulk Mass Messaging can help you send these text messages to attract all these leads in one go.

How MessageBlink Turns Scripts Into Automated Salesforce Workflows

Having great real estate text message scripts is step one. Sending them automatically, personally, and at scale — without breaking a sweat — is where MessageBlink comes in.

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• Trigger-based automation makes sure that once your new script is created, it gets automatically triggered once the contact is added to Salesforce.
• Time zone intelligent scheduling makes sure that you will not receive texts like “wake up” during 2 AM.
• Personalized Templates fetch live field data from Salesforce such as name, property, agent, and price, so it seems like you’ve personally written those texts.
• Live Text Message Inbox keeps everyone in the loop and makes sure that all responses coming from clients are received.
• Two-Way SMS Chat enables agents to manage entire conversations right within Salesforce.

Stop Winging It. Start Winning With Scripts.

The best real estate text message scripts in the world don’t help if they sit in a Google Doc and never get sent. MessageBlink puts them inside Salesforce — automated, personalized, and firing at exactly the right moment.

Your leads are being texted right now. The question is whether it’s you or your competitor sending the message.

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