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10 DLC Registration for Salesforce Teams: The Complete Compliance & SMS Guide
Your reps are texting leads. Your nurturing campaigns are being sent out. Yet if you haven’t registered for 10 DLCs yet, each text that goes out may be at stake – being blocked by telecom carriers, categorized as spam, or even worse, simply never reaching their destination. For the Salesforce team relying on SMS to fuel their sales pipeline, this means lost opportunities.
A 10-DLC (ten-digit long code) registration is an industry-wide requirement set forth by telecommunications companies for business SMS texts in the United States. In other words, if you are sending commercial SMS texts using a regular phone number, you need to have the registration completed. No exceptions.
Here, you’ll find what the 10-DLC registration process entails, its cost implications for non-compliance, and why MessageBlink guarantees compliance without any effort.
What Is 10 DLC Registration — and Why Carriers Demand It
10 DLC means 10 Digit Long Code. These are the traditional local phone numbers — such as 512-867-5309 — that businesses can use for their commercial texting. 10 DLC registration is managed by the Campaign Registry (TCR) as the response from the industry to SMS spam that became commonplace and ruined everyone’s experience.
Prior to 10 DLC, people were able to spam their messages without any repercussions whatsoever. In response, carriers throttled these non-compliant numbers until they became obsolete. To ensure reliable message delivery, especially when it comes to automated SMS and CRM texting, your brand and each use case need to be registered with TCR.
Which Businesses Must Complete 10 DLC Registration?
Any company in the United States sending commercial messages using a local 10-digit phone number must register. This applies to:
- Business development and lead generations
- Appointment schedulings and confirmations
- SMS marketing campaigns at scale
- Two-way customer messaging and chatbots
In the absence of registration, your Salesforce message delivery rates may already be suffering, even if you haven’t seen it yet.
The 10 DLC Registration Process: Step by Step
This process is relatively simple: however, any mistake in any part of it creates compliance risk leading to carrier filtering.
- Step 1 – Register Your Business
Provide TCR with the necessary details about your business: legal name, EIN number, address, and the industry vertical. The purpose of this step is to tie your messaging identity to a legal entity.
- Step 2 – Define Your Messaging Campaign (Use Case)
For 10-digit long code registration purposes, a “campaign” actually refers to a use case, which means you should define the purpose of messages and provide sample message templates for carriers to approve.
- Step 3 – Assign Your Phone Number
Once the approval process is completed, the phone number that is assigned will be linked to your registered campaign (use case).
- Step 4 – Ensure the Compliance Continuity
Compliance management is not something you only check once – it needs to be an ongoing forever process. In terms of 10 digit long code, message content, message volume, opt-out messages (STOP), and opt-in messages need to be maintained within approved parameters of your campaign forever.
10 DLC Compliance Rules You Cannot Ignore
Registration validates your provided number. Compliance ensures that it remains validated. All of the below must be enforced on your Salesforce SMS campaigns:
There are hefty fines for TCPA non-compliance, and the marketing teams have received six- and seven-digit fines for the systematic non-compliances.
How MessageBlink Keeps Your 10 DLC Registration Airtight
Most other Salesforce SMS solutions pass the buck on 10 DLC registration, leaving it to your company’s legal department to take care of. MessageBlink takes compliance seriously, integrating it directly into its core product features.
10 DLC Registration Guidance
MessageBlink helps you navigate the brand registration process and submit your campaigns for review. You won’t have to hire a full-time compliance team. In fact, we’ve helped many organizations in highly regulated verticals, such as healthcare and financial services, register their campaigns.
Trigger-Based Automation for Compliant Messaging
MessageBlink automatically triggers texts only after your prospects and customers meet certain qualifying criteria, which includes having provided opt-in consent. Smart scheduling ensures your texts get delivered during compliant hours, which is one of the biggest red flags raised by common carriers when overlooked. Schedule your Salesforce messages without jeopardizing your 10 DLC registration.
Personalized Templates Aligned With Your Registered Campaign
Your 10 DLC registration will require submitting sample texts for review. MessageBlink allows you to create personalized SMS templates that adhere to your registered campaign parameters while ensuring each rep in your Salesforce org is using the same language for outreach.
SMS Chat with Two-Way Messaging that Includes Opt-Out Processing
Leads reply. Conversation takes place. Opt outs take place. MessageBlink’s two-way SMS chat handles each response in Salesforce including automatic opt-out processing when the contact replies STOP. There is no need for manual removal and no compliance risk with the MessageBlink’s CRM text messages that land deals.
Live Message Inbox for End-to-End Visibility of all Text Messages
Speed is key to maintaining compliance. The Live Message Inbox provides management and representatives with visibility into all conversations happening – ensuring that there are no blind spots and no compliance indicators overlooked, as well as hot leads not cooled due to lack of follow ups.
Bulk SMS Complies with your Registered Throughput Rates
Non-registered bulk texts will be auto filtered out. So too, if you send bulk text messages above your registered throughput rate, then they will also be filtered out. The design of MessageBlink’s bulk SMS campaigns ensures that we stay under our 10 DLC registered throughput rates.
Start Texting Compliantly. Start Closing Faster.
Registering for 10 Digit Long Code can be a pain, but that doesn’t mean you need to sacrifice speed. MessageBlink is the Salesforce texting app that combines all the necessary elements of compliance, automation, personalization, and conversational texting into one powerful tool. Focus on closing deals, and we’ll take care of the backend.
Register and become compliant.