The Higher Education CRM Solutions Built for Admissions Teams on Salesforce

Your admissions staff is loosing prospects slip through the cracks because of delayed responses. Prospects stop responding. Deadlines for deposits are missed. Prospective students end up choosing a competitor institution not because of any flaw with your educational program but because another individual reached out to them on WhatsApp first.

Why Higher Education CRM Solutions Need SMS at Their Core

The open rate for emails within higher education tends to stay consistent at 25%. SMS open rates top off at above 98%. However, when it comes to higher education CRM soltutions, there are few that integrate texting as anything other than a plugin – something added on afterward to augment the existing system that it’s supposed to work within.

The platform that your potential leads will be most responsive to – CRM texting – doesn’t even exist in the one that you live within as a team.

This problem is easily remedied with MessageBlink.

How MessageBlink Powers the Enrollment Pipeline

Automation That Moves the Funnel Without Manual Effort

An admissions team cannot possibly respond manually to each and every inquiry that comes through in bulk. With the help of MessageBlink’s Automation & Scheduling functionality, trigger-based text messages can be sent to the students who have completed a certain step in their admission journey, such as:

• Filling up the inquiry form
• Filling up the application form

Smart scheduling based on the time zone will ensure that your messages do not reach the student at 5 AM. While your higher education CRM system takes care of your night-time communication activities, you can dedicate your valuable daytime hours to high-converting leads.

Personalized Templates To Scale One-to-One Communications

Generic greetings like “Hey [First Name]” will only make you lose a potential student to some other university. By using personalized templates with MessageBlink, you can dynamically insert the following into every single text message:

• Program name
• Status of the application process
• Deadline for the scholarships offered by your university

One counselor can use this feature to conduct a conversation with many dozens or even hundreds of students all at once while making each and every conversation feel personal and unique.

Two-Way SMS Chat Right Inside Of Salesforce

With the two-way SMS chat function, your counselors will have no problem conducting meaningful, two-way conversations with your students. Each reply will be logged against the record of the student inside your higher education CRM solutions.

Manage Every Conversation Without Dropping a Thread

The Live Message Inbox enables everyone on your admissions team to see all of your ongoing SMS text messages in one place. You can sort by:

• Counselor
• Enrollment phase
• Response level

Check out who responded, who stopped responding, and who needs another reminder before the deadline for deposits.

If you have recruitment campaigns that involve large volumes, then knowing what’s going on becomes an essential step towards meeting enrollment goals. Any good higher education CRM system not only manages your data, but helps you know when to talk to students.

Move Your Entire Prospect List in One Send

Use cases include:

• Registrations for Open Days
• Scholarship reminders
• Congratulations on your acceptance

With MessageBlink’s Bulk Mass Texting solution, you can launch specific campaigns to your Salesforce audiences in just seconds. Whether based on academic program, geography, or application status, results feed right back into your Salesforce records, helping your enrollment team pinpoint the most successful campaigns.

100% Native to Salesforce. Zero Integration Headaches.

Most messaging applications integrate into Salesforce with some lag time, duplicate data, or even an extra layer of middleware software, which was not included in the budgeting process. MessageBlink was developed using the native technology stack of Salesforce – no middleware, lag, and no risks of violating the compliance policy due to leaving any data outside of the organization.

For organizations utilizing the EDA, Sales Cloud, or Service Cloud, MessageBlink can be deployed in one day through the Salesforce AppExchange. This is the benefit of higher education CRM systems, specifically built for Salesforce.

Stop Losing Enrollments to Slow Follow-Up

Every day your team relies on email alone is a day a competitor is already in your prospect’s text inbox. MessageBlink gives admissions teams the higher education CRM solution they need to engage faster, personalize at scale, and convert more inquiries into enrolled students — all inside the Salesforce org they already use.

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