Customer Background
The Temple – Congregation Adath Israel Brith Sholom is Kentucky’s oldest and largest Jewish congregation, founded in 1843. This nonprofit isn’t just for worship- it’s a place for learning, gathering, and welcoming everyone. Think weekly Bible studies with Rabbi David Wirtschafter, kids’ Hebrew classes, fun holidays like Pride Shabbat, and group activities through the Brotherhood and WRJ/Sisterhood. The Temple connects students, parents, teachers, older folks, and donors in a big, busy family.
Benji Berlow, a key stakeholder on the administrative and education communication team, manages communications workflows related to class reminders, coordination, admissions conversations, and community engagement campaigns within Salesforce
Challenges Before Message Blink
The Temple used Salesforce as its system of record, tracking contacts, leads, opportunities, and custom objects related to students, donors, and events. However, their communication was scattered across emails and phone calls with no Salesforce-native messaging channel, leading to:
- Difficulty Reminding Classes and Events on Time: Weekly religious school sessions and special events like the Father’s Day Trap Shoot often get missed
- No Direct Teacher–Student Communication Channel: Educators couldn’t easily text students or parents for quick clarifications on homework or attendance.
- Manual Admissions Communication: Prospective families inquiring about membership or youth programs received follow-ups via phone or email.
- Inefficient Methods for Donation Reminders: Annual drives for community support were handled through mailed letters or generic emails.
- No Centralized SMS + WhatsApp Communication Within Salesforce: The absence of a unified Salesforce SMS integration meant scattered tools, no automation, and poor visibility into interactions.
Why The Temple Choose Message Blink?
Benji chose Message Blink for one core reason – it fit perfectly into their Salesforce workflow. Key deciding factors included:
- 100% Salesforce-native SMS & WhatsApp Messaging App
- Two-way communication for teachers, students, and parents
- Salesforce Mass texting for event reminders and announcements
- Salesforce SMS Automations to streamline admissions and donation follow-ups
- Templates & personalization for sending quick, relevant updates
- Centralized tracking for all communication inside Salesforce
- Easy Salesforce SMS Integration
“It felt like adding a natural part to Salesforce, not something extra,” Benji said. “Now we can text teachers to families or remind about donations without switching apps.“
Implementation
The Temple’s team rapidly installed Message Blink, the best Salesforce SMS App, from the Salesforce Appexchange. Connecting it to Salesforce records such as Students, Teachers, Admissions leads, Donors, and Classes. Minimal training was required, allowing staff and teachers to adopt texting workflows quickly and confidently, all while maintaining message compliance and logging inside Salesforce.
Everyday Wins: How They Use It to Stay Close
- Reminders for Classes and Events: Automated SMS notifications are triggered by Salesforce Flows, like “Hi families! Hebrew class at 10 AM tomorrow—text YES to say you’re coming.”
- Quick Chats Between Teachers and Families: Teachers send notes straight from a kid’s info using 2- way SMS, like “Homework on the Bible story is due Friday—any questions?” Answers come back fast in Live Inbox.
- Warm Welcomes for New Folks: Follow-up texts or WhatsApp notes after visits: “Great meeting you! Want to set up a tour?” It speeds things up a lot.
- Asks for Donations: Bulk SMS using Salesforce Campaigns for drives: “Help with our Sisterhood events—give now!”
- Keeping Everyone in the Know: Holiday wishes like “Happy New Year!” or quick alerts for snow days. It builds that “we’re in this together” vibe.
Results Achieved
The Temple experienced measurable improvements:
- Increased class attendance driven by reliable reminders.
- Faster, more consistent admissions communication and higher conversion rates.
- Boosted donation responses through timely SMS and WhatsApp outreach.
- Reduced staff manual workload with automation and in-app communication management.
- Enhanced community satisfaction through seamless, centralized messaging logged in Salesforce.
Your Community’s Turn: Make Messaging Simple
The Temple shows how easy the Salesforce Texting App can help groups like synagogues or schools. Message Blink gives you mass texts, two-way SMS, and ways to reach everyone directly from your Salesforce.
Want to try it? Get Message Blink now and make your group closer. Tell us your story- we’d love to chat!