The countdown has begun. If your business uses Salesforce to send SMS, the rules of the game are changing. By February 2026, major mobile carriers (AT&T, T-Mobile, and Verizon) are moving to a “Zero Tolerance” policy for unregistered 10DLC traffic.
If you haven’t fully registered your Brand and Campaigns, your messages won’t just be delayed- they will be permanently blocked. In this master guide, we’ll break down exactly how to avoid the “Delivery Failure” nightmare using Message Blink.
What is A2P 10DLC Compliance and Why Does it Matter for Salesforce?
10DLC registers standard 10-digit US numbers for high-volume business texting, verifying legitimacy via The Campaign Registry (TCR) to boost deliverability up to 90% over unregistered traffic.
The risk of non-compliance are now extreme-
- Your Salesforce logs will show “Undelivered” for nearly every outbound text.
- T- mobiles and other carriers have increased penalties for “non-compliance incidents” to $10,000+
- Damages Brand Reputation- Messages marked as “Unverified” or “Spam” lead to high opt-out rates.
- Your business phone numbers may be blacklisted across all major U.S. networks.
How to Stay Compliant in 4 Simple Steps
To keep your Salesforce messaging active, you must follow the A2P 10DLC Compliance Checklist:
1. The Brand Identity Vetting
Carriers verify your business through The Campaign Registry (TCR). Your Salesforce data must match your legal tax records exactly.
- Legal Name: Must match your IRS SS-4 letter.
- Tax ID (EIN): Ensure there are no typos.
- Vertical: Choosing the wrong industry (e.g., Finance vs. Retail) can lead to instant rejection.
2. The Privacy Policy Audit (New for 2026)
One of the top reasons for Salesforce SMS rejection in 2026 is a weak website privacy policy.
Mandatory Language: “No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”
3. Register Your “Campaign Use Case”
You must explain why you are texting (e.g., appointment reminders, marketing, or customer support) and provide real sample messages.
4. Implement Clear Opt-In/Opt-Out
You must prove to carriers how your customers gave you permission.
- Webform Opt-in: You must provide the URL of your lead form.
- Keyword Opt-in: E.g., “Text START to 55555.”
- Verbal Opt-in: If you collect consent via phone, you must provide the exact script your agents use.
How Message Blink Automates the 10DLC Process?
Many Salesforce messaging apps leave the complex registration process to you. Message Blink was built with a “Compliance-First” architecture.
1. Built-in Opt-Out Logic
You don’t need to build a complex Salesforce Flow to handle “STOP” requests. Message Blink detects keywords like STOP, CANCEL, or UNSUBSCRIBE and instantly updates the “SMS Opt-Out” field on the Lead or Contact record.
2. Native Vetting Support
Since Message Blink is 100% Native to Salesforce, your brand data is pulled directly from your secure org, reducing the risk of data mismatches during the vetting process.
3. Real-Time Deliverability Dashboard
Monitor your Trust Score directly in Salesforce. If your delivery rates drop, Message Blink alerts you before your number gets flagged.
Pro-Tips for High-Engagement SMS in 2026
Increasing word count isn’t just about technicalities; it’s about providing value. Here are 3 strategies to boost your conversion rates:
- The 20-Character Rule: Your most important value prop must be in the first 20 characters of the text.
- Use Personalized Merge Fields: Instead of “Hey there,” use {!FirstName} to increase response rates by 40%.
- Timely Triggers: Use Message Blink to send appointment reminders exactly 24 hours before the event.
Conclusion: Don’t Wait Until Your Messages Stop Sending
The “wait and see” approach to 10DLC ends in February 2026. Transitioning to a native, compliant solution now ensures that your sales and support teams don’t wake up to a “Delivery Failure” nightmare next month.
Don’t let your communication go dark this February. Secure your 10DLC status and start texting with confidence.
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